Yubi

An app to help people build good habits and make positive changes, together.

Project:  Native iOS app
Role:  Concept development, product design

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A way to share your goals with others

Evidence shows that a person is more likely to achieve a goal if they both measure their progress and share accountability with someone else.

The same technique is employed by many different products already, and is part of the reason behind the success of Strava, Duolingo, Headspace, and many others. But what if there was a place to capture all types of goals, from a desire to build better daily habits to an ambition to conquer something much bigger?

Yubi provides a way to do this through creating groups of people that encourage each other to complete their goals, whatever they might be.

With Yubi, people can join existing goals, or create new ones. When they do, they invite other people to partake in the effort with them.

As each person completes the goal, they check-in on the app and others in the group then get a notification, encouraging them to match their peer's achievement.

The app also facilitates discussion within groups and tracking of progress.
Testing the concept

Some starting assumptions needed to be validated before we could continue to build out the idea. For example —

—Will at least one person check in?
—When they do, will others respond?
—Will this routine be enough to build a habit?

An experiment using WhatsApp helped to build confidence in the idea. For one month, a group was asked to remember to take their vitamins once each day, and to check in once they did so.

The test showed that a simple reminder was almost always enough to prompt the other person to complete the task, though sometimes no-one would check in and no prompts would be given. By the second week however, the daily habit was beginning to form.
Showcasing the idea

To build Yubi we would first need to demonstrate proof-of-concept, so we began building a basic prototype.

This began with sketching out journeys and key screens, starting with basic storyboards and moving on to more complex flows.

Flows and wireframes were developed based on initial sketches, prototypes and testing and research into comparable products and best practices.

Building a prototype in Origami started to bring the experience to life, and highlighted where certain interactions did and didn't work, making solutions clearer to see.

Developing character and identity

Given Yubi's proposed position amongst the myriad lifestyle and wellbeing-focused products already available, a strong visual identity was going to be an important part of its viability.

Illustrations were purchased from stock and customised, informing a visual style and tone that was then applied across certain key screens.

Bringing it together

To build interest in the idea and bring key elements to life, key flows were produced to use in presentations and in usable prototypes. Whilst the full UX and tone of voice is still a work in progress, the simplified flow for creating a new goal and inviting others for example, made it much easier to explain the basic concepts.

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The flow for creating a goal and inviting others along.

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When a person in your goal group checks in, everyone else gets a notification nudging them to do the same. They can also defer until later.

These screens show the profile area where people can manage their goals and track their progress against others.

Yubi is currently in development and the team hopes to launch a beta by the end of 2020.