I'm a design lead working with strategy, research and hands-on product design.

I draw on my experience as a designer, developer, researcher and facilitator to help teams pull together, understand problems, uncover insights and deliver viable and elegant solutions.

I’m passionate about human-centred, evidence-led design, and about ideas that drive positive change. I live in Amsterdam.

+31 618 392 888


UX and interaction design, Service design, Product strategy, Workshop design and Facilitation, Journey mapping, User research, Persona development, Value proposition design, Advanced prototyping, Experiment design, Coaching

Key experience

Staff Product Designer
Daily (2022–present)

Product Design Lead
Confrere (2021–2022)

Senior User Experience Designer
Catawiki (2020–2021)

Service design lead
Nordkapp (NL, 2018–2020)

UX design lead
We Are Friday / PA Consulting (UK, 2018–2019)

Public workshop trainer
Mind the Product (UK, NL, 2018–2020)

UX director
Moving Brands (UK, US, 2019)

Product design lead
Abundance Investment (UK, 2018)

Design team lead
Neyber (UK, 2015–2016)

Project Lead
Option Grid Health Platform (UK, US, 2015–2016)

Pumkin Creative Ltd (full-stack digital agency) (UK, 2008–2015)


“Alex is a strategic design leader, as well a deeply skilled hands-on practitioner across the full design spectrum. He navigates difficult stakeholder environments with ease and charm, and delivers high quality work at pace. He brings his knowledge and experience to bear in the most unassuming and collaborative way.”

—Jo Simmons, Chief Design Officer, PA Consulting

“Alex's work is always thoughtful and strategically strong. He is proactive, a natural communicator who makes the complex easy to grasp. Often plans change as the needs of the project unfold. Alex is flexible and accommodating as these changes happen. We've really enjoyed working with him.”

—Jon Hewitt, Creative Director, Moving Brands